{"id":3823,"date":"2026-04-19T15:31:25","date_gmt":"2026-04-19T13:31:25","guid":{"rendered":"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/"},"modified":"2026-04-19T15:31:25","modified_gmt":"2026-04-19T13:31:25","slug":"offre-emploi-video-tiktok","status":"publish","type":"post","link":"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/","title":{"rendered":"L&rsquo;offre d&#8217;emploi vid\u00e9o sur TikTok capte la g\u00e9n\u00e9ration de demain."},"content":{"rendered":"<p class=\"wp-block-paragraph\">La diffusion d&rsquo;une <strong>offre d&#8217;emploi<\/strong> en format court change rapidement les pratiques de recrutement. Les vid\u00e9os attrayantes sur <strong>TikTok<\/strong> rapprochent les entreprises des profils jeunes, avec des formats consomm\u00e9s massivement.<\/p>\n\n<!-- \/wp:post-content --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Ce glissement vers le <strong>recrutement digital<\/strong> questionne les ressources et les comp\u00e9tences des \u00e9quipes RH. Ces \u00e9volutions imposent quelques points \u00e0 retenir :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":2} -->\n\n<!-- wp:heading {\"level\":2} --><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/#A_retenir\" >A retenir :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/#Sachant_lattention_des_jeunes_pourquoi_TikTok_attire_les_jeunes_talents_pour_le_recrutement_digital\" >Sachant l&rsquo;attention des jeunes, pourquoi TikTok attire les jeunes talents pour le recrutement digital<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/#En_lien_avec_lusage_generationnel_format_video_court_et_visibilite\" >En lien avec l&rsquo;usage g\u00e9n\u00e9rationnel : format vid\u00e9o court et visibilit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/#Parce_que_les_formats_changent_les_pratiques_comment_creer_une_offre_demploi_video_efficace_sur_TikTok_pour_attirer_des_jeunes_talents\" >Parce que les formats changent les pratiques, comment cr\u00e9er une offre d&#8217;emploi vid\u00e9o efficace sur TikTok pour attirer des jeunes talents<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/#En_relation_directe_avec_lattractivite_script_rythme_et_authenticite\" >En relation directe avec l&rsquo;attractivit\u00e9 : script, rythme et authenticit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/#Comme_le_suivi_le_prouve_mesurer_limpact_du_recrutement_digital_necessite_de_definir_des_KPIs_adaptes_au_format_video\" >Comme le suivi le prouve, mesurer l&rsquo;impact du recrutement digital n\u00e9cessite de d\u00e9finir des KPIs adapt\u00e9s au format vid\u00e9o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/#En_lien_avec_les_objectifs_RH_choix_des_indicateurs_et_methode\" >En lien avec les objectifs RH : choix des indicateurs et m\u00e9thode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/#En_relation_avec_ladaptation_operationnelle_tests_AB_et_optimisation_continue\" >En relation avec l&rsquo;adaptation op\u00e9rationnelle : tests A\/B et optimisation continue<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_retenir\"><\/span>A retenir :<span class=\"ez-toc-section-end\"><\/span><\/h2><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Visibilit\u00e9 massive aupr\u00e8s de la g\u00e9n\u00e9ration Z pour offres d&#8217;emploi vid\u00e9o<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Format court favorisant l&rsquo;engagement candidat et la r\u00e9activit\u00e9<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Marketing RH centr\u00e9 sur authenticit\u00e9 et cr\u00e9ativit\u00e9 des contenus<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:heading {\"level\":2} -->\n\n<!-- wp:heading {\"level\":2} --><h2><span class=\"ez-toc-section\" id=\"Sachant_lattention_des_jeunes_pourquoi_TikTok_attire_les_jeunes_talents_pour_le_recrutement_digital\"><\/span>Sachant l&rsquo;attention des jeunes, pourquoi TikTok attire les jeunes talents pour le recrutement digital<span class=\"ez-toc-section-end\"><\/span><\/h2><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"En_lien_avec_lusage_generationnel_format_video_court_et_visibilite\"><\/span>En lien avec l&rsquo;usage g\u00e9n\u00e9rationnel : format vid\u00e9o court et visibilit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Le format vid\u00e9o de quelques secondes correspond aux habitudes de consommation des jeunes talents. Selon Zety, une large proportion de la g\u00e9n\u00e9ration Z consulte TikTok pour des conseils de carri\u00e8re et d&rsquo;orientation.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>L&rsquo;algorithme de la plateforme amplifie la visibilit\u00e9 des contenus pertinents pour des recruteurs cr\u00e9atifs. Cette dynamique pr\u00e9pare l&rsquo;\u00e9tape suivante : adapter le message de l&rsquo;offre d&#8217;emploi au format mobile.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Principes marketing RH :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Authenticit\u00e9 du message centr\u00e9 sur exp\u00e9rience r\u00e9elle<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Clart\u00e9 de l&rsquo;intitul\u00e9 et des missions principales<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Appel \u00e0 l&rsquo;action simple et visible dans la vid\u00e9o<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:table -->\n\n<!-- wp:paragraph --><p><figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Canal<\/th>\n<th>Audience jeune<\/th>\n<th>Format dominant<\/th>\n<th>Usage RH typique<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>TikTok<\/td>\n<td>Tr\u00e8s \u00e9lev\u00e9e selon Blog RH<\/td>\n<td>Courte vid\u00e9o immersive<\/td>\n<td>Sourcing cr\u00e9atif et marque employeur<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>\u00c9lev\u00e9e<\/td>\n<td>Reels et stories<\/td>\n<td>Notori\u00e9t\u00e9 et culture d&rsquo;entreprise<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn<\/td>\n<td>Moyenne<\/td>\n<td>Long format professionnel<\/td>\n<td>Offres formelles et candidatures qualifi\u00e9es<\/td>\n<\/tr>\n<tr>\n<td>Indeed<\/td>\n<td>Variable<\/td>\n<td>Textes et formulaires<\/td>\n<td>Publication d&rsquo;offres et tri CV<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:table --><!-- wp:quote -->\n\n<!-- wp:quote --><blockquote class=\"wp-block-quote\">\n<p>\u00ab Apr\u00e8s ma vid\u00e9o, plusieurs recruteurs m&rsquo;ont contact\u00e9e pour des entretiens et un stage \u00bb<\/p>\n<p><cite>Marie D.<\/cite><\/p><\/blockquote><!-- \/wp:quote -->\n\n<!-- \/wp:quote --><!-- otoimage prompt=\"A hyper-realistic office scene showing a young applicant filming a short job application video on a smartphone, modern corporate background, natural lighting, 1200x675\"><\/otoimage>\n\n<!-- wp:heading {\"level\":2} -->\n\n<!-- wp:heading {\"level\":2} --><h2><span class=\"ez-toc-section\" id=\"Parce_que_les_formats_changent_les_pratiques_comment_creer_une_offre_demploi_video_efficace_sur_TikTok_pour_attirer_des_jeunes_talents\"><\/span>Parce que les formats changent les pratiques, comment cr\u00e9er une offre d&#8217;emploi vid\u00e9o efficace sur TikTok pour attirer des jeunes talents<span class=\"ez-toc-section-end\"><\/span><\/h2><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"En_relation_directe_avec_lattractivite_script_rythme_et_authenticite\"><\/span>En relation directe avec l&rsquo;attractivit\u00e9 : script, rythme et authenticit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Commencer par un script clair permet de transmettre les missions en quelques secondes et de maintenir l&rsquo;attention. Selon BFMTV, des candidats publient d\u00e9sormais des CV vid\u00e9o et obtiennent des entretiens via TikTok.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Le rythme visuel et sonore structure la m\u00e9moire du message et favorise l&rsquo;engagement candidat. Penser aux micro-sc\u00e8nes, aux exemples concrets et au ton authentique pour convertir les vues en candidatures.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>\u00c9tapes cr\u00e9ation vid\u00e9o :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Identification du poste et message central<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>\u00c9criture d&rsquo;un script de trente \u00e0 soixante secondes<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Tournage simple avec smartphone et \u00e9clairage basique<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Montage rapide, sous-titres et appel \u00e0 candidature<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Pour illustrer, une entreprise hypoth\u00e9tique a test\u00e9 trois formats courts et mesur\u00e9 une hausse d&rsquo;engagement. Ces mesures conduisent naturellement \u00e0 l&rsquo;analyse chiffr\u00e9e des performances.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:quote -->\n\n<!-- wp:quote --><blockquote class=\"wp-block-quote\">\n<p>\u00ab J&rsquo;ai post\u00e9 mon CV vid\u00e9o et obtenu un stage en trois semaines gr\u00e2ce aux vues cibl\u00e9es \u00bb<\/p>\n<p><cite>Thomas L.<\/cite><\/p><\/blockquote><!-- \/wp:quote -->\n\n<!-- \/wp:quote --><!-- otoyoutube query=\"TikTok recruitment campaign example short video\"><\/otoyoutube>\n\n<!-- wp:heading {\"level\":2} -->\n\n<!-- wp:heading {\"level\":2} --><h2><span class=\"ez-toc-section\" id=\"Comme_le_suivi_le_prouve_mesurer_limpact_du_recrutement_digital_necessite_de_definir_des_KPIs_adaptes_au_format_video\"><\/span>Comme le suivi le prouve, mesurer l&rsquo;impact du recrutement digital n\u00e9cessite de d\u00e9finir des KPIs adapt\u00e9s au format vid\u00e9o<span class=\"ez-toc-section-end\"><\/span><\/h2><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"En_lien_avec_les_objectifs_RH_choix_des_indicateurs_et_methode\"><\/span>En lien avec les objectifs RH : choix des indicateurs et m\u00e9thode<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Les indicateurs doivent traduire la visibilit\u00e9, l&rsquo;engagement et la conversion des candidats avec clart\u00e9. Selon Blog RH, la plateforme rassemble des millions d&rsquo;utilisateurs actifs mensuels, transformant l&rsquo;entonnoir de recrutement traditionnel.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Il convient de croiser vues, taux d&rsquo;interaction et candidatures re\u00e7ues pour mesurer l&rsquo;efficacit\u00e9. Cette approche statistique \u00e9claire les d\u00e9cisions futures sur le budget et les formats \u00e0 privil\u00e9gier.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Mesures performance cl\u00e9s :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Vues totales et temps moyen de visionnage<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Taux d&rsquo;engagement sur la vid\u00e9o et commentaires<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Nombre de candidatures via lien direct<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Taux de conversion entretien versus embauche<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:table -->\n\n<!-- wp:paragraph --><p><figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>KPI<\/th>\n<th>Type de mesure<\/th>\n<th>Interpr\u00e9tation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Vues<\/td>\n<td>Quantitative<\/td>\n<td>Audience atteinte et notori\u00e9t\u00e9<\/td>\n<\/tr>\n<tr>\n<td>Taux d&rsquo;engagement<\/td>\n<td>Pourcentage<\/td>\n<td>R\u00e9sonance du message aupr\u00e8s des jeunes<\/td>\n<\/tr>\n<tr>\n<td>Candidatures<\/td>\n<td>Quantitative<\/td>\n<td>Conversion directe de l&rsquo;offre d&#8217;emploi<\/td>\n<\/tr>\n<tr>\n<td>Co\u00fbt par acquisition<\/td>\n<td>Comparatif<\/td>\n<td>Efficacit\u00e9 budg\u00e9taire du format vid\u00e9o<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:table --><!-- wp:quote -->\n\n<!-- wp:quote --><blockquote class=\"wp-block-quote\">\n<p>\u00ab Le marketing RH sur TikTok oblige \u00e0 repenser le contenu employeur pour chaque poste \u00bb<\/p>\n<p><cite>Paul M.<\/cite><\/p><\/blockquote><!-- \/wp:quote -->\n\n<!-- \/wp:quote --><!-- otoimage prompt=\"A hyper-realistic scene of HR team analyzing recruitment video metrics on a laptop, charts visible, collaborative atmosphere, 1200x675\"><\/otoimage>\n\n<!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"En_relation_avec_ladaptation_operationnelle_tests_AB_et_optimisation_continue\"><\/span>En relation avec l&rsquo;adaptation op\u00e9rationnelle : tests A\/B et optimisation continue<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Tester plusieurs versions courtes permet de comparer accroches, visuels et calls-to-action efficacement. Les it\u00e9rations rapides facilitent l&rsquo;optimisation et r\u00e9duisent le co\u00fbt par candidat recrut\u00e9.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>En pratique, quelques campagnes pilotes suffisent pour identifier les formats gagnants et am\u00e9liorer la qualit\u00e9 des candidatures. Ce travail pr\u00e9paratoire ouvre la voie \u00e0 une strat\u00e9gie p\u00e9renne d&rsquo;innovation recrutement.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:quote -->\n\n<!-- wp:quote --><blockquote class=\"wp-block-quote\">\n<p>\u00ab Cette campagne a transform\u00e9 notre sourcing local et diversifi\u00e9 notre vivier de talents \u00bb<\/p>\n<p><cite>Claire R.<\/cite><\/p><\/blockquote><!-- \/wp:quote -->\n\n<!-- \/wp:quote -->\n\n","protected":false},"excerpt":{"rendered":"<p>La diffusion d&rsquo;une offre d&#8217;emploi en format court change rapidement les pratiques de recrutement. Les vid\u00e9os attrayantes sur TikTok rapprochent les entreprises des profils jeunes, &#8230; <a title=\"L&rsquo;offre d&#8217;emploi vid\u00e9o sur TikTok capte la g\u00e9n\u00e9ration de demain.\" class=\"read-more\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/offre-emploi-video-tiktok\/\" aria-label=\"En savoir plus sur L&rsquo;offre d&#8217;emploi vid\u00e9o sur TikTok capte la g\u00e9n\u00e9ration de demain.\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":3822,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-offre-demploi","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok : R\u00e9v\u00e9ler les talents de la 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