{"id":3460,"date":"2026-02-18T14:20:46","date_gmt":"2026-02-18T13:20:46","guid":{"rendered":"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/"},"modified":"2026-02-18T14:20:46","modified_gmt":"2026-02-18T13:20:46","slug":"meta-google-ads-certification","status":"publish","type":"post","link":"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/","title":{"rendered":"Exp\u00e9rience marketing : Meta Ads, Google Ads et certification Google Skillshop"},"content":{"rendered":"<p>Camille, responsable marketing dans une PME, a choisi de structurer une mont\u00e9e en comp\u00e9tence cibl\u00e9e.<\/p>\n\n<!-- \/wp:post-content --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Son objectif principal \u00e9tait d&rsquo;am\u00e9liorer les campagnes publicitaires sur Google Ads et Meta Ads tout en validant ses acquis. Les points essentiels \u00e0 retenir pour reproduire son exp\u00e9rience suivent ci-dessous.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":2} -->\n\n<!-- wp:heading {\"level\":2} --><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#A_retenir\" >A retenir :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#Preparation_a_la_certification_Google_Skillshop_plan_de_formation_efficace\" >Pr\u00e9paration \u00e0 la certification Google Skillshop : plan de formation efficace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#Organisation_pratique_pour_reussir_lexamen_Google_Ads\" >Organisation pratique pour r\u00e9ussir l&rsquo;examen Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#Ressources_essentielles_et_bonnes_pratiques_Skillshop\" >Ressources essentielles et bonnes pratiques Skillshop<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#Optimisation_des_annonces_et_gestion_de_campagnes_publicitaires\" >Optimisation des annonces et gestion de campagnes publicitaires<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#Structuration_des_campagnes_et_choix_des_formats\" >Structuration des campagnes et choix des formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#Encheres_budget_et_automatisation_des_campagnes\" >Ench\u00e8res, budget et automatisation des campagnes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#Analyse_de_performance_et_amelioration_continue_en_marketing_digital\" >Analyse de performance et am\u00e9lioration continue en marketing digital<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/#Metriques_prioritaires_et_tableaux_de_bord_operationnels\" >M\u00e9triques prioritaires et tableaux de bord op\u00e9rationnels<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_retenir\"><\/span>A retenir :<span class=\"ez-toc-section-end\"><\/span><\/h2><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Certification reconnue, valeur sur le march\u00e9 de l&#8217;emploi<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Formations gratuites, contenu actualis\u00e9 par les \u00e9quipes produit Google<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Pratique guid\u00e9e, cas r\u00e9els et quiz pour valider les acquis<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Application imm\u00e9diate, campagnes tests recommand\u00e9es pour consolidation des comp\u00e9tences<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:heading {\"level\":2} -->\n\n<!-- wp:heading {\"level\":2} --><h2><span class=\"ez-toc-section\" id=\"Preparation_a_la_certification_Google_Skillshop_plan_de_formation_efficace\"><\/span>Pr\u00e9paration \u00e0 la certification Google Skillshop : plan de formation efficace<span class=\"ez-toc-section-end\"><\/span><\/h2><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Partant de ces points, il convient d&rsquo;\u00e9tablir un plan de formation structur\u00e9 pour la certification officielle. Un planning simple sur plusieurs semaines facilite l&rsquo;assimilation progressive des modules principaux. Ce rythme limite la surcharge et favorise l&rsquo;application imm\u00e9diate sur des comptes tests.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Le tableau suivant compare les modules Google Ads et leur finalit\u00e9 p\u00e9dagogique pour l&rsquo;apprenant. Il sert de rep\u00e8re pour prioriser les modules selon les besoins op\u00e9rationnels.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:table -->\n\n<!-- wp:paragraph --><p><figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Module<\/th>\n<th>Objectif p\u00e9dagogique<\/th>\n<th>Dur\u00e9e indicative<\/th>\n<th>Comp\u00e9tences cl\u00e9s<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Search<\/td>\n<td>Acquisition orient\u00e9e demande active<\/td>\n<td>Courte<\/td>\n<td>Ciblage, annonces responsives<\/td>\n<\/tr>\n<tr>\n<td>Display<\/td>\n<td>Notori\u00e9t\u00e9 et ciblage contextuel<\/td>\n<td>Moyenne<\/td>\n<td>Segmentation, formats visuels<\/td>\n<\/tr>\n<tr>\n<td>Shopping<\/td>\n<td>Performance e\u2011commerce et flux produits<\/td>\n<td>Moyenne<\/td>\n<td>Feed, optimisation produit<\/td>\n<\/tr>\n<tr>\n<td>Video<\/td>\n<td>Impact marque et engagement<\/td>\n<td>Variable<\/td>\n<td>Cr\u00e9ation, ciblage vid\u00e9o<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:table --><!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"Organisation_pratique_pour_reussir_lexamen_Google_Ads\"><\/span>Organisation pratique pour r\u00e9ussir l&rsquo;examen Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Cette sous-partie d\u00e9taille l&rsquo;organisation pratique visant la pr\u00e9paration aux examens Google Ads. Il est utile de d\u00e9couper les modules en sessions applicatives et th\u00e9oriques courtes. La r\u00e9p\u00e9tition espac\u00e9e et les tests r\u00e9guliers permettent de m\u00e9moriser les concepts et d&rsquo;am\u00e9liorer l&rsquo;ex\u00e9cution sur le compte test.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Selon Google, l&rsquo;apprentissage actif facilite l&rsquo;adoption des bonnes pratiques publicitaires. Selon LinkedIn, la certification est fortement appr\u00e9ci\u00e9e par les recruteurs dans le marketing digital. Ces constats encouragent une pratique r\u00e9guli\u00e8re et mesur\u00e9e.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Planification hebdomadaire :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>30 \u00e0 60 minutes par jour d\u00e9di\u00e9es aux modules<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Sessions pratiques sur compte test apr\u00e8s chaque module<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Quiz de r\u00e9vision tous les trois jours<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Revue mensuelle des acquis avec captures d&rsquo;\u00e9cran<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:quote -->\n\n<!-- wp:quote --><blockquote class=\"wp-block-quote\">\n<p>\u00ab J&rsquo;ai commenc\u00e9 par les bases puis j&rsquo;ai appliqu\u00e9 chaque notion sur un compte test, les progr\u00e8s ont \u00e9t\u00e9 rapides. \u00bb<\/p>\n<p><cite>Marie L.<\/cite><\/p><\/blockquote><!-- \/wp:quote -->\n\n<!-- \/wp:quote --><!-- wp:image \/--><!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"Ressources_essentielles_et_bonnes_pratiques_Skillshop\"><\/span>Ressources essentielles et bonnes pratiques Skillshop<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Cette section recense les ressources utiles pour optimiser la pr\u00e9paration et la pratique quotidienne. Les modules officiels Skillshop proposent des cas concrets, des quiz et des fiches pratiques \u00e0 t\u00e9l\u00e9charger. L&rsquo;usage combin\u00e9 de ces supports et d&rsquo;un compte test acc\u00e9l\u00e8re la ma\u00eetrise op\u00e9rationnelle.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Ressources cl\u00e9s :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Modules officiels Skillshop avec \u00e9tudes de cas<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Guides Google pour optimisation des annonces<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Groupes professionnels et forums d&rsquo;entraide<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Tutoriels vid\u00e9o pour formats avanc\u00e9s<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:quote -->\n\n<!-- wp:quote --><blockquote class=\"wp-block-quote\">\n<p>\u00ab J&rsquo;ai valid\u00e9 ma premi\u00e8re certification apr\u00e8s six semaines de travail structur\u00e9 et d&rsquo;exercices pratiques. \u00bb<\/p>\n<p><cite>Paul D.<\/cite><\/p><\/blockquote><!-- \/wp:quote -->\n\n<!-- \/wp:quote --><!-- wp:heading {\"level\":2} -->\n\n<!-- wp:heading {\"level\":2} --><h2><span class=\"ez-toc-section\" id=\"Optimisation_des_annonces_et_gestion_de_campagnes_publicitaires\"><\/span>Optimisation des annonces et gestion de campagnes publicitaires<span class=\"ez-toc-section-end\"><\/span><\/h2><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>\u00c0 partir d&rsquo;une certification valid\u00e9e, l&rsquo;enjeu suivant est l&rsquo;optimisation continue des campagnes publicitaires. L&rsquo;\u00e9quilibre entre cr\u00e9ativit\u00e9 d&rsquo;annonce et donn\u00e9es de performance conditionne l&rsquo;efficacit\u00e9 sur Google Ads et Meta Ads. L&rsquo;objectif reste d&rsquo;am\u00e9liorer le retour sur investissement par it\u00e9rations mesur\u00e9es.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"Structuration_des_campagnes_et_choix_des_formats\"><\/span>Structuration des campagnes et choix des formats<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Ce paragraphe explique comment structurer campagnes et groupes d&rsquo;annonces selon les objectifs marketing. La segmentation claire par intention et produit facilite l&rsquo;analyse et l&rsquo;optimisation. Un bon libell\u00e9 de campagne et des tests A\/B r\u00e9guliers am\u00e9liorent la pertinence des annonces.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Choix de formats :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Search pour conversion et demande active<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Display pour notori\u00e9t\u00e9 et ciblage contextuel<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Video pour storytelling et engagement<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Shopping pour performances e\u2011commerce mesurables<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:quote -->\n\n<!-- wp:quote --><blockquote class=\"wp-block-quote\">\n<p>\u00ab Notre agence a vu la performance cro\u00eetre apr\u00e8s l&rsquo;usage syst\u00e9matique des annonces responsives et des tests multivari\u00e9s. \u00bb<\/p>\n<p><cite>\u00c9milie N.<\/cite><\/p><\/blockquote><!-- \/wp:quote -->\n\n<!-- \/wp:quote --><!-- wp:otoyoutube query=\"Google Ads tutorial best practices 2025\"><\/otoyoutube --><!-- wp:image \/--><!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"Encheres_budget_et_automatisation_des_campagnes\"><\/span>Ench\u00e8res, budget et automatisation des campagnes<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Cette sous-partie traite des strat\u00e9gies d&rsquo;ench\u00e8res et d&rsquo;automatisation adapt\u00e9es aux objectifs commerciaux. L&rsquo;utilisation des ench\u00e8res automatiques exige une structuration pr\u00e9alable et un suivi des conversions pr\u00e9cis. Les r\u00e8gles de test et d&rsquo;analyse p\u00e9riodique restent indispensables pour \u00e9viter les d\u00e9rives budg\u00e9taires.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Strat\u00e9gies recommand\u00e9es :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Commencer par cibles CPA raisonnables et ajuster progressivement<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Utiliser conversions fiables pour entra\u00eener les algorithmes<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Mettre des fen\u00eatres d&rsquo;observation avant changement majeur<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Documenter r\u00e9sultats pour r\u00e9pliquer les gains<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:heading {\"level\":2} -->\n\n<!-- wp:heading {\"level\":2} --><h2><span class=\"ez-toc-section\" id=\"Analyse_de_performance_et_amelioration_continue_en_marketing_digital\"><\/span>Analyse de performance et am\u00e9lioration continue en marketing digital<span class=\"ez-toc-section-end\"><\/span><\/h2><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Apr\u00e8s l&rsquo;optimisation initiale, la mesure fine devient le moteur d&rsquo;am\u00e9lioration continue des campagnes. L&rsquo;analyse r\u00e9guli\u00e8re des indicateurs cl\u00e9s permet d&rsquo;identifier les leviers prioritaires d&rsquo;am\u00e9lioration. Selon Search Engine Journal, la plupart des professionnels constatent des gains significatifs apr\u00e8s mise en place de suivis rigoureux.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n\n<!-- wp:heading {\"level\":3} --><h3><span class=\"ez-toc-section\" id=\"Metriques_prioritaires_et_tableaux_de_bord_operationnels\"><\/span>M\u00e9triques prioritaires et tableaux de bord op\u00e9rationnels<span class=\"ez-toc-section-end\"><\/span><\/h3><!-- \/wp:heading -->\n\n<!-- \/wp:heading --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Cette section pr\u00e9cise les m\u00e9triques \u00e0 suivre en priorit\u00e9 pour piloter les performances en temps r\u00e9el. Les indicateurs incluent taux de clics, co\u00fbt par acquisition et taux de conversion par canal. L&rsquo;assemblage de ces m\u00e9triques dans un tableau de bord simple facilite la prise de d\u00e9cision quotidienne.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:table -->\n\n<!-- wp:paragraph --><p><figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>M\u00e9trique<\/th>\n<th>Utilit\u00e9<\/th>\n<th>Action fr\u00e9quente<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Taux de clics (CTR)<\/td>\n<td>Indicateur d&rsquo;attractivit\u00e9 des annonces<\/td>\n<td>Optimiser titres et extensions<\/td>\n<\/tr>\n<tr>\n<td>Co\u00fbt par acquisition (CPA)<\/td>\n<td>Mesure de la rentabilit\u00e9<\/td>\n<td>Ajuster ench\u00e8res et ciblage<\/td>\n<\/tr>\n<tr>\n<td>Taux de conversion<\/td>\n<td>Qualit\u00e9 du trafic et UX<\/td>\n<td>Test landing pages<\/td>\n<\/tr>\n<tr>\n<td>Valeur par conversion<\/td>\n<td>Impact sur chiffre d&rsquo;affaires<\/td>\n<td>Prioriser audiences performantes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:table --><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Bonnes pratiques analytiques :<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph --><!-- wp:list -->\n\n<!-- wp:list --><ul><!-- wp:list-item --><li>Standardiser les rapports hebdomadaires pour suivi<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Segmenter les donn\u00e9es par canal et par audience<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Tester variations d&rsquo;annonces en continu<\/li><!-- \/wp:list-item --><!-- wp:list-item --><li>Documenter hypoth\u00e8ses et r\u00e9sultats pour apprentissage<\/li><!-- \/wp:list-item --><\/ul><!-- \/wp:list -->\n\n<!-- \/wp:list --><!-- wp:quote -->\n\n<!-- wp:quote --><blockquote class=\"wp-block-quote\">\n<p>\u00ab L&rsquo;avis des pairs et les \u00e9changes en groupe pro ont acc\u00e9l\u00e9r\u00e9 notre ma\u00eetrise des reporting avanc\u00e9s. \u00bb<\/p>\n<p><cite>Lucas M.<\/cite><\/p><\/blockquote><!-- \/wp:quote -->\n\n<!-- \/wp:quote --><!-- wp:otoyoutube query=\"Google Ads performance analysis dashboard tutorial 2024\"><\/otoyoutube --><!-- wp:image \/--><!-- wp:paragraph -->\n\n<!-- wp:paragraph --><p>Source : LinkedIn, 2023 ; Search Engine Journal, 2023 ; Google, 2023.<\/p><!-- \/wp:paragraph -->\n\n<!-- \/wp:paragraph -->\n\n","protected":false},"excerpt":{"rendered":"<p>Camille, responsable marketing dans une PME, a choisi de structurer une mont\u00e9e en comp\u00e9tence cibl\u00e9e. Son objectif principal \u00e9tait d&rsquo;am\u00e9liorer les campagnes publicitaires sur Google &#8230; <a title=\"Exp\u00e9rience marketing : Meta Ads, Google Ads et certification Google Skillshop\" class=\"read-more\" href=\"https:\/\/www.offredemploi.fr\/newsroom\/meta-google-ads-certification\/\" aria-label=\"En savoir plus sur Exp\u00e9rience marketing : Meta Ads, Google Ads et certification Google Skillshop\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":3459,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital : Ma\u00eetriser Meta Ads, Google Ads et la 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